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In a globe where advertising is now generally digital, the word ‘digital organization’ almost seems redundant, does it not? However, with print out, radio, television set, and other conventional marketing techniques preserving some relevance among modern tactical marketing campaigns, detailing why is a ‘digital organization’ unique of many others out there is something we think our viewers should understand. IT’S COMPLICATED The word ‘digital organization’ is no more a fresh or mysterious expression. Instead, it is becoming more of a buzzword that is overused and frequently misused. Although phrase may seem to......

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