Why your small business should focus on content marketing ? Here is the best guide to improve your small business in large way !
Running a small business online can be a rewarding and freeing experience. Without the pressures of commuting, sharing an office with colleagues you don’t really like and worrying about your next annual review, you can put your own skills to the test and make money by doing so.
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Whether you run a product or service-related business, there are hundreds of ways that you can promote your brand and get people to click through to your website. And when you treat visitors in the same way you’d treat customers walking into your bricks and mortar store, your attitude to online marketing changes. That’s why it’s important your website looks the part, has a clear call to action and includes all of the information that a customer would need to make an important purchasing decision. Once you’ve got the basics nailed down, it’s time to move on to digital marketing strategies that can drive traffic to you.
One of the best marketing strategies is content marketing. Simply put, content marketing is the creation and promotion of content – whether a blog post, a video, a social media update or even an eBook or free download. As a small business owner, content should be a major part of your operation – and below, we’ve rounded up the reasons
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1. Content gives visitors’ new material
Perhaps the most obvious reason for keeping your blog updated with fresh content on a day-to-day basis is giving your customers something new to read. If your website looks the same every time a visitor stops by, they’ll be less likely to come back again. If your blog is packed with engaging, up-to-the-minute content that speaks to them, they’ll be more likely to add your website to their bookmarks bar and stop by once in a while.
And every time they do stop by, you’ll be giving them another reason to stick around, which will reduce your bounce rate and increase conversion rates. It makes sense – the longer a visitor stays on your website, and the more they interact with the content you have created, the more chances you have of converting them into a customer by promoting your products directly from within your content. Which leads us on to our next point…
2. Content can help you promote your products
Content marketing is, without a doubt, one of the best ways to promote your products and services directly to your customers. Rather than traditional advertising, content is a subtler and more intelligent way of promoting your stuff. Indeed, you’ll be gently reminding and persuading customers that your products are right for them, rather than pushing what you do down their throats with a flashing “buy our product now” banner.
When you write content, you can promote your products by mentioning them as examples, using your services as a case study, or adding a link to your product pages as a call to action.
3. Content is good for search engines
Content marketing is one of the best ways to grow your sitemap and have more pages indexed by Google. And it’s simple – the more content you have indexed by Google, the more chances you have of people clicking through to your website when they search for terms that are related to your products. That’s why content needs to be an ongoing process.
When you write new content, remember to link back to your other posts, and also to pages that are associated with your chosen keywords. Internal linking is good for SEO, and regularly including the keywords you’d like to rank for in your content will also help.
But remember not to go overboard. It’s important that you focus on quality content rather than push something out every week that serves no value or purpose to your customers. In fact, pushing out low-quality content can cause you to be penalised by Google, so don’t.
The best way to produce high-quality content on a regular basis is to adopt a content marketing strategy, where you plan and write your content in advance. Alternatively, you could look at hiring a freelancer or working with an agency to get quality material written.
4. Content refines your business
Content marketing can change the way you think about your business, and help determine which products and services are most popular. For example, if you write lots of content about one product and then generate thousands in sales from that content, then you may choose to refine your product offering to further increase conversions. Whether you do this by creating a unique selling point or simply by positioning your business as an authority in your niche, the choice is yours. Just write content and see where your strategy takes you.
The best way to determine which content is best for your business is to install a plugin like Google Analytics and monitor the traffic from search engines. From there, you’ll be able to see where your audience finds your content and make changes to your strategy accordingly.
5. Content creates and develops relationships
Content marketing is a great way to network with like minded individuals and business owners, and take your business to the next level. Blog commenting can help you reach out to people you typically wouldn’t have spoken to, while the benefits of guest blogging are endless. Simply put, the more content you create and the more you engage with your audience, the better your chances of finding success online. So it pays to get writing.
Publishing content also allows you to grow and develop your relationships with customers and influencers. Posting great content on social media will land you new followers and keep existing ones entertained, while blogger outreach will open your business to new potential connections that you can leverage to build backlinks and grow your business.
There’s no doubting that content marketing takes time and patience to perfect, but the results really are worth the effort. Get started on your content marketing strategy today, and you’ll soon find success online