If you think marketing is all about B2B email, lead generation, social media, and advertising campaigns, then I seriously doubt if you’ll make it in the business world. Savvy executives and business leaders get marketing. They know it’s the key to business success. Steve Jobs certainly did. Sure, he was Apple’s CEO, but more than anything, he was a consummate marketer. He understood that, more than anything, his job was to come up with products that people really wanted to use–even if they didn’t know it themselves. He also knew that product......

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