How To Choose A Web Hosting Service

short snippet

  1. Know your hosting needs.
  2. Investigate on host reliability and uptime guarantees.
  3. Study web host upgrading options.
  4. Check all hosting features (such as number of addon domains allowed) based on your needs.
  5. Check prices on both sign up and renewal.
  6. Check hosting control panel

1. Pricing
Web_Host_Pricing

Your budget plays a big role in deciding which web host to choose.

It’s pretty understandable to want to jump at the least expensive option we can find. However, purchasing a hosting plan has the same caveat as buying anything else: you get what you pay for.

Ideally, hosts with the best features do tend to be a little more expensive. Still, it may be your best bet especially if you’re looking to make money from your blog.

Hosts that offer very low startup rates typically cover fewer features within their packages. So much so that you need to pay extra for essentials like email accounts/mailboxes, email forwarding, additional pages, widgets, etc.

Best look carefully into what a host’s package actually contains first.

2. Add-ons
Add-ons

What mainly differentiates web hosts from each other? It’s the extra stuff they give you to sweeten the deal. What can you get from them that you won’t as easily get from others?

Do they give you free domain privacy, regular data backups, tools to help you organize your blog or any other perks? Finding an add-on offer that has value for you may be an indicator of a particular web host being a good fit for you.

3. Area of expertise

what to look for in a web host, key factors to consider when choosing web server software, to transfer your website from your computer to a web server what program would you need, host my website free, importance of web hosting, evaluating web hosting services, choosing hardware for website, types of web hosting, WEB HOSTING, HOSTING, HOSTING COMPANY, best web hosting, how to choose best web hosting

what to look for in a web host,
key factors to consider when choosing web server software,
to transfer your website from your computer to a web server what program would you need,
host my website free,
importance of web hosting,
evaluating web hosting services,
choosing hardware for website,
types of web hosting,
WEB HOSTING,
HOSTING,
HOSTING COMPANY,
best web hosting,
how to choose best web hosting

Same as having a good grasp of your budget for your website, knowing what kind of blog you want to make in the first place is equally as important.

This figures into finding a host that reflects your own goals for your blog.

For example, if your goal is to start a business blog, it would be best to pick a web host that has excellent business solutions. A host that supports and is compatible with online marketing tools will be a good pick.

4. Specs
Web host Specs

If you plan to earn money through blogging, you’d do well to stay as far away as you can from the pitfalls of both free and cheap hosting.

First of all, just as mentioned in The Inquirer, professional hosting has these advantages over a free one:

Uniqueness
Reliability
Search Engine Rankings
Bandwidth and storage, and;
Support and Assistance
Plus, both free and cheap hosting won’t work for you as they generally do not have the specs required to support your blog’s needs. They may not have the bandwidth or storage necessary to keep your blog running fast and smooth.

Look carefully into what features are included in the web host’s packages. Are there additional charges for extra domains, backups, support, etc.

Scout around reviews, forums and message boards. Call their customer support. Ask questions. Before deciding to purchase, make sure that the web host you choose takes your website goals as seriously as you do.

5. Technical Support
Regardless of whether you’re an expert or a beginner, technical support is one thing you should never disregard.

As with any other technology, various things can happen to your site. It could unexpectedly crash and go down for some unknown reason.

You’ll want a web host that has a support line with real people that you can talk to and ask for assistance on how to get your site back online.

Hosts differ in this area as well. Some put a premium on their technical support reputation and do well to live by it. Others have a so-so type of technical support. You’d do well to choose the first one instead of the latter.

As much as possible, aim for a web host that has 24/7 support and various ways to contact them.

6. Email Features

 

Blogging for business means you’ll want to have a unique, professional email account on your domain as well.

Fortunately, a lot of web hosts offer email accounts together with your package. Still, here are a few things you’ll want to make sure of as much as possible.

how many mailboxes can you set up
how will you receive your emails
does it include email tools like spam filters and auto-response features for when you’re unavailable?

7. Scalability

 

One last thing that should figure heavily on your choice of a web host for your blog is the hosting provider’s capability of growing with you.

Do they offer various service tiers that you can upgrade to as your number of visitors grow? You’ll want to pick a web host that can scale up together with you as your site grows bigger.

One reason you want to avoid a host that does not offer adequate scalability is that as your blog audience gets bigger, your site’s performance will be adversely affected.

When that happens and your existing hosting provider cannot accommodate your site’s needs, you do have the option to switch providers. However, it would cost a lot of time, effort and money doing so. It’s a troublesome situation that can otherwise be avoided by choosing the right provider the first time.

Read More
xzcdrths November 14, 2017 0 Comments

Importance Of Content Marketing For Small Business

Why your small business should focus on content marketing ? Here is the best guide to improve your small business in large way !

Running a small business online can be a rewarding and freeing experience. Without the pressures of commuting, sharing an office with colleagues you don’t really like and worrying about your next annual review, you can put your own skills to the test and make money by doing so.

content marketing tips for small businesses,
top marketing strategies for small businesses,
types of marketing strategies for small business,

Whether you run a product or service-related business, there are hundreds of ways that you can promote your brand and get people to click through to your website. And when you treat visitors in the same way you’d treat customers walking into your bricks and mortar store, your attitude to online marketing changes. That’s why it’s important your website looks the part, has a clear call to action and includes all of the information that a customer would need to make an important purchasing decision. Once you’ve got the basics nailed down, it’s time to move on to digital marketing strategies that can drive traffic to you.

One of the best marketing strategies is content marketing. Simply put, content marketing is the creation and promotion of content – whether a blog post, a video, a social media update or even an eBook or free download. As a small business owner, content should be a major part of your operation – and below, we’ve rounded up the reasons

why  your small business should focus on

  1. content Marketing
  2. marketing strategies for small business ,
  3. small business marketing strategies that work,
  4. marketing ideas small business,
  5. business marketing strategies examples,
  6. business marketing strategies
content marketing tips for small businesses, top marketing strategies for small businesses, types of marketing strategies for small business, marketing strategies for small business pdf, small business marketing strategies that work, marketing ideas small business, business marketing strategies examples, business marketing strategies pdf

content marketing tips for small businesses, top marketing strategies for small businesses, types of marketing strategies for small business, marketing strategies for small business pdf, small business marketing strategies that work, marketing ideas small business, business marketing strategies examples, business marketing strategies pdf

1. Content gives visitors’ new material

Perhaps the most obvious reason for keeping your blog updated with fresh content on a day-to-day basis is giving your customers something new to read. If your website looks the same every time a visitor stops by, they’ll be less likely to come back again. If your blog is packed with engaging, up-to-the-minute content that speaks to them, they’ll be more likely to add your website to their bookmarks bar and stop by once in a while.

And every time they do stop by, you’ll be giving them another reason to stick around, which will reduce your bounce rate and increase conversion rates. It makes sense – the longer a visitor stays on your website, and the more they interact with the content you have created, the more chances you have of converting them into a customer by promoting your products directly from within your content. Which leads us on to our next point…

2. Content can help you promote your products

Content marketing is, without a doubt, one of the best ways to promote your products and services directly to your customers. Rather than traditional advertising, content is a subtler and more intelligent way of promoting your stuff. Indeed, you’ll be gently reminding and persuading customers that your products are right for them, rather than pushing what you do down their throats with a flashing “buy our product now” banner.

When you write content, you can promote your products by mentioning them as examples, using your services as a case study, or adding a link to your product pages as a call to action.

3. Content is good for search engines

Content marketing is one of the best ways to grow your sitemap and have more pages indexed by Google. And it’s simple – the more content you have indexed by Google, the more chances you have of people clicking through to your website when they search for terms that are related to your products. That’s why content needs to be an ongoing process.

When you write new content, remember to link back to your other posts, and also to pages that are associated with your chosen keywords. Internal linking is good for SEO, and regularly including the keywords you’d like to rank for in your content will also help.

But remember not to go overboard. It’s important that you focus on quality content rather than push something out every week that serves no value or purpose to your customers. In fact, pushing out low-quality content can cause you to be penalised by Google, so don’t.

The best way to produce high-quality content on a regular basis is to adopt a content marketing strategy, where you plan and write your content in advance. Alternatively, you could look at hiring a freelancer or working with an agency to get quality material written.

4. Content refines your business

Content marketing can change the way you think about your business, and help determine which products and services are most popular. For example, if you write lots of content about one product and then generate thousands in sales from that content, then you may choose to refine your product offering to further increase conversions. Whether you do this by creating a unique selling point or simply by positioning your business as an authority in your niche, the choice is yours. Just write content and see where your strategy takes you.

The best way to determine which content is best for your business is to install a plugin like Google Analytics and monitor the traffic from search engines. From there, you’ll be able to see where your audience finds your content and make changes to your strategy accordingly.

5. Content creates and develops relationships

Content marketing is a great way to network with like minded individuals and business owners, and take your business to the next level. Blog commenting can help you reach out to people you typically wouldn’t have spoken to, while the benefits of guest blogging are endless. Simply put, the more content you create and the more you engage with your audience, the better your chances of finding success online. So it pays to get writing.

Publishing content also allows you to grow and develop your relationships with customers and influencers. Posting great content on social media will land you new followers and keep existing ones entertained, while blogger outreach will open your business to new potential connections that you can leverage to build backlinks and grow your business.

There’s no doubting that content marketing takes time and patience to perfect, but the results really are worth the effort. Get started on your content marketing strategy today, and you’ll soon find success online

Read More
xzcdrths November 14, 2017 0 Comments